overview
For the Twitter Home Feed, I developed detailed concepts focused on empowering the user with greater control over their experience.
impact
Clear and accessible algorithmic controls allow users to customize what they see, with instant feedback loops that provide real-time responses to their interactions, and safety toggles designed to enhance user security and comfort.
These features work together to ensure that every scroll through the feed feels personal and safe, making users feel heard and respected.
Importantly, all of this is achieved without compromising overall engagement.
role
Product design, experimental design
team
Product Design, Product, Engineering, User Research
/timely feedback
🔇 Can anyone hear me?
/ Problem
When users engage with tweets or give feedback about whether or not they like recommended content, we don’t currently provide timely visible feedback indicating that we understood their feedback.
/ Experiment
Inserting relevant content from various surfaces (trends, events, spaces, communities) directly below the tweet that the user liked (or indicated they want to see more of) will:
- Show the user how their feedback changes their experience in a timely manner
- Let the user know that we collected their feedback
- Increase engagement across those related surfaces
/playlists
🎧 Play me something new
/ Problem
Users love to scroll on Twitter, but hate it when they reach the point where they’ve already seen everything new and are sitting in a refresh loop.
How can we keep users engaged when they’ve seen everything on their home feed?
/ Experiments
- Playlists - can we increase engagement by providing users with “playlist” style feeds generated by their interests?
- Sort - can we increase engagement by allowing users to choose how their feed is sorted?
- Score - can we increase engagement with Twitter curated playlists by scoring them across metrics that users care about?
- Remix - can we increase engagement and bring in new content by allowing uses to “remix” playlists of their interests?
- Rewind - can we increase engagement and user agency by allowing them to “rewind” to a previous “playlist” version?
/safe scroll
🛟 Protect your peace
/ Problem
Twitter customers want to use the platform to stay informed and entertained without compromising their mental health. They often find themselves ‘doomscrolling’ — binging on doom-and-gloom news — or over-scrolling — spending too much time mindlessly scrolling through content — to the point that it affects their productivity and mental wellbeing.
They want to feel in control of their consumption habits and Twitter can help empower customers to do this.
/ Experiment
Can we make users’ experience on Twitter more positive without affecting overall engagement?
/ Hypotheses
- The wellbeing of customers will improve if they take a break from scrolling endlessly on the home timeline and Explore.
- Notifying customers that they have been scrolling for a long time will help them manage their consumption habits.
- Customers will have a more positive experience on the platform if they are prompted to consider the amount of time they spend scrolling.
